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پنجشنبه 21 تیر 1397  07:20 ب.ظ
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Matt Watkinson: The Ten Principles Behind Great Customer Experiences

The Ten Principles Behind Great Customer Experiences



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Author: Matt Watkinson
Number of Pages: 240 pages
Published Date: 24 Jan 2013
Publisher: Pearson Education Limited
Publication Country: Harlow, United Kingdom
Language: English
ISBN: 9780273775089
Download Link: Click Here
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Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn't need to be complicated or cost a fortune.


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